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P&G’s Tide is ‘Drafted’ by NFL
June 4, 2012
By: TOM BRANNA
Editor
Sundar Raman, marketing director for North American fabric care, and New York Giants equipment manager Ed Wagner, Jr., introduce Tide as one of the newest NFL sponsors. • Procter & Gamble’s Tide and the National Football League (NFL) have forged a multi-year sponsorship beginning with the 2012 NFL season. Tide is also now a sponsor of the league and all 32 NFL teams, affirming the brand as the “Official Laundry Detergent of the NFL.” Tide’s NFL sponsorship is part of Procter & G...
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